![]() ![]() Videos in Facebook’s news feed have previously played silently - now tap on a video to hear sound. Facebook has updated ways to watch video on the platform. New ways to watch video - picture-in-picture and more. Updates include adding aggregate minutes viewed, simplifying aggregate video views, making it easier to analyze metrics across a date range, enabling comparisons between current video metrics and historical benchmarks, and sorting top videos by minutes viewed or views. The changes are based on feedback from publisher partners. Facebook has rolled out a number of improvements to video metrics in Page Insights. Improvement to video metrics in Page Insights. SOCIAL MEDIA VIDEO TOOLS SERIESAnd a new series of cross-posting features help publishers reach audiences across different Pages. With video s for Pages, publishers now have a quick way to point people toward a live broadcast as it’s happening. Broadcasters can now pin comments to the bottom of a live broadcast. Video metrics for public videos are available for profiles with 5,000 or more followers. Pages now have a live contributor role, allowing admins to designate specific individuals to go live on behalf of a Page. Facebook Pages can now go live via a web browser. Facebook has released six new features for Facebook Live. YouTube introduced live streaming in February for channels with 10,000 subscribers. Channels must be verified and have no live stream restrictions in the last 90 days. YouTube has lightened its requirements for live streaming, allowing channels with just 1,000 subscribers to initiate a live stream via Android, iPhone, and iPad app. YouTube allows live streaming for channels with 1,000 subscribers. There are updates on monetization and analytics, content deals, mobile viewing apps, and several updates on live streaming. Here is a list of recent video updates from social media platforms. Many of these updates are intended to broaden access to smaller content producers. ![]() In the rush to become destinations for online video content, social media platforms are releasing a flurry of new tools and improvements for publishers and viewers. ![]()
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